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Significantly improved SEO optimization in
Google and Yandex

We developed a new style, eliminating the stereotypes about cheerleading sports at the club, and also increased the number of visits from search engines by nearly 10 times!

CheerLab

CheerLab is a leading cheerleading club in Kazan, specializing in the training and preparation of athletes in the field of cheer sports.

9 years in the market
4 branches

What problems did the company come in with

The club's website has an outdated design and does not convey the power and energy of cheerleading. The mobile version works poorly: interface elements shift, making it inconvenient to use and deterring potential clients.

The club receives few invitations to perform at major events such as television shows, concerts, and music videos. It is necessary to showcase the club's status and authority to attract the attention of event organizers.

There is a strong stereotype that cheerleading is just dancing with pom-poms. It is necessary to package the concept properly and, through the website design, convey the seriousness and professionalism of this sport, demonstrating its complexity.

The club can only be found in search engines by its name. The task was set to improve the website’s SEO optimization and "negotiate" with Google to ensure the club’s visibility online and make it easier for interested users to find.

Before/after figures in figures

Invitations to events

1−2 per year / 1−3 monthly
Average time spent on the site

*Based on analytics: 0:31 min / 2:54 min
Search engine referrals from Yandex and Google

No more than 25 per month / More than 150 per month

Results of work

Developed a new website style, adapted the design for all devices

We created a user-friendly website that conveys the energy and dynamics of cheer sports. We selected a palette and fonts that reflect the active and energetic atmosphere of the club. We adapted the site for all mobile devices and optimized photos and other heavy content for fast loading pages.

We showcased the club's media experience and created a collaboration page

On the website, we added a section with videos from events where the Cheerlab teams performed. We also created a dedicated collaboration page where visitors can learn about opportunities for athlete participation and submit requests for performances.

We fought the stereotype of the sport’s unseriousness through visual language

We emphasized that cheerleading is an Olympic sport and shared its history. We deliberately avoided girly, naive pink designs and used bold, yet strict elements to highlight the seriousness and professionalism of the sport.

We significantly improved SEO optimization in Google and Yandex

Through analysis and SEO optimization, we enhanced the site’s visibility in search engines. Now, the club is easy to find on Google and Yandex, as well as on maps. We implemented key keywords and metadata, created quality content, which greatly increased the number of visits to the site from search engines.

Personal feedback from the owner

Fatykhova Reseda

The owner of CheerLab

We struggled for a long time with our old website, which didn’t convey the essence and level of cheerleading, plus it was impossible to view it properly on mobile devices. The team completely transformed our site, and now it looks amazing and works flawlessly on any device.

After the improvements and, as the team says, SEO optimization, we really became easy to find. As a bonus, we started receiving more calls from new people, although we didn’t specifically set this goal. Now our club is visible and noticeable, and that’s awesome!

Thank you to the team for the excellent work and for doing everything quickly and professionally. We are very happy!

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for Your Sports Business!

Schedule a free consultation at a time convenient for you.
During the call, you can ask any questions and get an analysis of your
business for attracting new clients.

FAQ

Website creation is a structured process that at Liga Traffic we break down into several key stages:

1. Briefing and analysis: First, we carefully listen to your requirements and study your club and competitors (from 3 days).
2. Concept and design development: We'll propose bold ideas and create a design that reflects your club's spirit (from 10 days).
3. Development and programming: We'll "bring the design to life," ensuring user convenience (from 10 days).
4. Content population: We'll add texts, photos, and videos that will "hook" your audience (from 3 days).
5. Testing and launch: We'll thoroughly test the website's functionality and launch it (from 2 days).

On average, website creation takes about 3 weeks. Timelines may vary depending on project complexity.