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Full-Service Marketing

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Full-Service Marketing

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We created a unique platform for selling sports photos
for Oleg Naumov

We built a system that made the process of buying and selling photos as easy and convenient
as possible for clients and photographers.

Oleg Naumov

A professional sports photographer with 22 years
of experience and the official photographer
of the Russian national rhythmic gymnastics team.

22 years in the profession
Sold >10,000 photos

At the moment, there are no convenient platforms for selling sports photos

Our task was to create a platform for sports photographers that would allow them to upload large volumes of files, automatically apply watermarks,
and send photos to clients with minimal costs for photographers. We encountered several challenges when trying to host photos on
existing services.

It was decided to create a platform with two main components: a website on Tilde
and a personal account on the server

Schematic diagram of the system algorithm

Admin panel interface

Now the buying process for
a customer looks like this

They follow a link from social media, search engines, or a direct link on the competition's website.

The buyer visits the photographer's website

All photos on the website are sorted by events and categories, allowing the buyer to quickly locate the needed images.

Finds the section with
the desired event

Each photo is a product that can be easily added to the cart with a single click.

Adds all desired
photos to the cart

After adding all the desired photos to the cart, the customer fills in their contact details and completes the payment.

Enters contact details and completes
the payment

immediately receives an email with the original photos they purchased, along with a receipt for the transaction.

Receives the original photos via email

As it was before us

The client would enter the photographer's Google Drive, search through hundreds of photos to find the ones they wanted, take screenshots, and contact the photographer manually. The photographer would then calculate the total cost, the client would transfer money to a bank card, and wait up to 3 working days for the photos to be sent.

Oleg didn’t have a unified platform for efficiently selling photos, and the purchasing process was complex for both the photographer and the client. This significantly impacted the professional's profits

The workflow: here's how the process looks for the photographer from a technical perspective:

Admin panel on the server

We purchased a server and hosted the admin panel on it with the following features:

Creation of new events
Creation of categories within events
Uploading photos by categories
Ability to modify the watermark design
Tracking of completed orders and sending errors
Revenue statistics for the selected period
Display of available storage space on the server

Creating an event

After each competition, the photographer creates an event with subcategories, for example, "Competition in Ufa" (portraits, group performances, solo performances, fan zones, etc.), sets the price for the photo in each category, and uploads the photos to each category.

Uploading Photos

Photos can be uploaded in two ways:

Select and drag files directly from the device.
Upload photos to a folder on the server and specify the folder name in the event for automatic upload.

Automatic photo processing

After creating the event and uploading files, the automatic algorithm is activated:

Saving original photos on the server for sending to clients after purchase
Automatic watermark application
Compression of photos before uploading to the website for faster loading
Uploading compressed photos to the website into created events and their categories, with watermarks and pricing

Photos are available
on the website

After that, the photos are automatically available for purchase on the website. Any changes made through the admin panel appear on the site automatically, without any additional actions
from the photographer.

Also on the platform, the photographer can

Upload your own watermark and adjust its size.

View revenue statistics for the current month or for the entire period

Check how much free space is left on the server

Track completed orders as well as sending errors

Features of the site on Tilde

Created events with categories

Photos are conveniently sorted by events. This allows users to find the desired photos much faster.
Photo cards are displayed 6 at a time for faster page loading.

We implemented gradual loading of the catalog to optimize the page viewing speed.
The ability to add to the cart directly from the preview.

Customers can add a photo to the cart without leaving the fullscreen view.
Restriction on downloading and copying photos without purchase.

In addition to watermark protection, we have implemented a restriction on copying photos by right-clicking.

We have done a tremendous amount of work to create a platform that fully meets the needs of sports photographers, making the process of selling and purchasing photos simple, convenient, and fast

Personal review by Oleg Naumov

Oleg Naumov

Фотограф сборной России по художественной гимнастике

Working with the new platform has significantly made my life as a photographer easier! I used to spend a lot of time manually processing orders – it was inconvenient and exhausting. Now everything is much simpler and faster.

Creating an event and uploading photos takes just a few minutes, and the program does the rest of the work for me: it adds watermarks and uploads the photos to the website. Clients can easily find and buy the photos they need, and I can finally focus on shooting.

I want to express my huge gratitude to Liga Trafika! This is truly a great solution that simplified my work and significantly increased the number of photos purchased.

schedule a free appointment

Are you a sports photographer and sell photos online? Connect to our platform!

Make an appointment for a free consultation, we will explain more about the platform details and offer a solution for you.

FAQ

Website creation is a structured process that at Liga Traffic we break down into several key stages:

1. Briefing and analysis: First, we carefully listen to your requirements and study your club and competitors (from 3 days).
2. Concept and design development: We'll propose bold ideas and create a design that reflects your club's spirit (from 10 days).
3. Development and programming: We'll "bring the design to life," ensuring user convenience (from 10 days).
4. Content population: We'll add texts, photos, and videos that will "hook" your audience (from 3 days).
5. Testing and launch: We'll thoroughly test the website's functionality and launch it (from 2 days).

On average, website creation takes about 3 weeks. Timelines may vary depending on project complexity.